WQA Business Operations Report

WQA is developing a new report for U.S. based water treatment dealers, the Business Operations Report. This report will be a valuable tool for dealers to measure the success of their business and benchmark their company against other dealerships on a variety of parameters, including:

  • Profitability/Financial Strength
  • Expenses and operational costs
  • Productivity and efficiency
  • Compensation for key industry-specific positions
  • Employee training and benefits
  • Sales, customer satisfaction and retention
  • Industry education and awareness

Online data entry and reporting will be handled by Dynamic Benchmarking (an independent 3rd party vendor) in order to main confidentiality of company data. All data submissions and the delivery of results are protected using multiple layers of security and encryption. Data results are displayed in aggregate and require a minimum number of responses. Only users in the company account have access to individual responses, and WQA will not have access to individual participant responses.

The report is anticipated to open for FY2019 data collection in late 2020. Results are expected to be made available to participants at the end of 2020/early 2021. This program will be open to both WQA member and non-member dealers.

Data Entry

  • User Guide – the user’s guide will assist users in navigating the site and will answer most of the “how-to” questions.
  • Download the Questions – download the list of questions (all questions or by section) and share this with others to assist with compiling the data needed.  Companies control any users in their account – who has access to enter, edit and view data.
  • Enter data – the site is easy to use and navigate and is accessible 24/7/365. Users can log in and out as often as they like and enter, review and edit data.  Users don’t have to complete all sections at once. 


  • Compare
    • View results to see how your company “stacks up” to all participants (in the aggregate).
    • Use the dynamic filters to view a subset of “targeted” results based on participants of similar size, staff and more.
    • View your company’s results and download personalized dynamic reports in charts and graphs and tabular formats.
  • Be Informed
    • Stay up to date with industry trends.
    • Make informed data-driven business decisions based on leading industry data. 


"Our water treatment industry comes with so many exciting opportunities dulled on occasion by complex challenges. I have learned the hard way at times by trying to figure it out on my own. Success seems to come more frequently when I reach out to learn from others. That’s why I became excited when I learned the WQA is sending a survey to the dealer group. I want to be aware of the business trends so I can proactively prepare to make necessary adjustments that will help keep our company on the cutting edge. I plan to complete the survey and I look forward to the information in the Report from WQA. I hope you plan to complete the survey as well." - Doug Ramer, Martin Water Conditioning

Stay tuned to WQA for the latest updates and news regarding the report!

Any questions or comments regarding this report can be directed to biztrends@wqa.org.