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Bottled water sales up 9.5 percent in 2006
Posted 4/9/07
Bottled water sales up 9.5 percent in 2006
Bottled water sales and consumption continue to rise, accoriding to statistics released April 9, 2007, by the International Bottled Water Association (IBWA) and Beverage Marketing Corporation (BMC).
Total US bottled water volume exceeded 8.25 billion gallons in 2006, a 9.5 percent increase over the prior year. Additionally, the 2006 bottled water per capita consumption level of 27.6 gallons increased by over two gallons, from 25.4 gallons per capita the previous year. Wholesale dollar sales for bottled water exceeded $10.8 billion in 2006, an 8.5 percent increase over the $10 billion in 2005.
"While all beverages have their role in a marketplace with an abundance of drink choices, consumers are choosing bottled water as a refreshing, hydrating beverage and as an alternative to others that may contain calories, caffeine, sugar, artificial colors, alcohol or other ingredients, which they wish to moderate or avoid," said Stephen R. Kay, IBWA vice president of communications. "For instance, during 2006, individual servings of bottled water in sizes of 1.5 liters and smaller accounted for 57.1 percent of the volume of bottled water sold, indicating that consumers are choosing bottled water in lieu of other bottled drinks," he said.
Additional information on the bottled water market is available at www.bottledwater.org.
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