In an effort to avoid consumer confusion, the Water Quality Association’s Code of Ethics is being revised such that marketing terms shall be used in accordance with those published in the WQA Knowledge Base Glossary. To allow WQA members . . .

The Water Quality Association said that it supports the U.S. Environmental Protection Agency (EPA) recommendation that residents of Newark, NJ, use bottled water until further testing can verify that the amount of lead in the water delivered to homes . . . .

Younger “trend-setter” consumers are more likely than other groups to use bottled water (84%), in-home water filtration (45%), a refrigerator water filter (49%) and a water softener (28%) than other consumer groups, according to 2019 WQA Consumer Opinion Study. Nearly h. . .

The Water Quality Association reminds homeowners that anyone claiming to represent the WQA in door-to-door solicitations should be considered an imposter. WQA does not solicit door to door, and its members abide by a Code of Ethics that spells out . . .