Our Leadership Team

Pauli Undesser, MWS, CAE
Executive Director

Pauli Undesser brings a vast knowledge of water treatment technologies, standards, codes and regulations, along with high-level project management skills, to her role at WQA.

Prior to accepting the role of WQA Executive Director, she served as WQA's Director of Regulatory and Technical Affairs and Water Quality Research Foundation Executive Director. Under Pauli's leadership, WQA successfully coordinated a coalition to re-write and simplify industry product certification laws in California, launched an unprecedented capital campaign for its foundation and developed an internal toxicology program.

Pauli holds a bachelor’s degree in Chemistry from the University of Illinois at Urbana-Champaign, a master’s degree in Biochemistry from Northern Illinois University, and is also a Certified Association Executive (CAE).

  Tom Bruursema, MS
Associate Executive Director of Member & Public Engagement
Tom Bruursema has a rich background in the water treatment industry and in marketing and business operations.

Previously, he spent 30 years at NSF International, where for a time he was General Manager of Drinking Water Treatment Units and Environmental and Research Services. He holds a Master of Science degree in Biology from Eastern Michigan University.

Bruursema will contribute to the overall administration, leadership and cross-functional strategy execution for WQA’s membership, meeting services, marketing and communications and government affairs departments.
 
Wesley Bleed
Marketing & Communications Director

Wesley Bleed brings extensive media and public relations experience to WQA's Marketing & Communications Department. As the News Director and broadcast journalist for award-winning WGN Radio, Communications Director for a statewide campaign for governor and Vice President of a Chicago area public relations/public affairs firm serving such clients as Metra, Harris Corporation, Northern Illinois University, local municipalities and the DuPage Mayors and Managers Association, Wes has a solid understanding of media relations, crisis communications, media coaching, writing, media training, content marketing, video production, website and social media development. He holds a Bachelor's Degree in Speech Communication from Wheaton College.

  Kelli Fleischmann
Product Certification Director
Kelli Fleischmann comes to WQA with a strong background within the drinking water industry in project management, business development and international experience.

She most recently served as Business Development Manager for Ahstrom-Munksjo in Mount Holly Springs, Pa., where she was responsible for commercial development and new market penetration. She spent several years with NSF International, serving in a variety of positions including General Manager of Global Water Systems and the Drinking Water Treatment Unit.

 
Scott Freeman, CPA, MBA

Chief Financial Officer
Scott Freeman leads both WQA and WQRF in financial organization, transparency and success. He helps to drive both organizations' fiscal strategy, and works collaboratively with internal and external stakeholders to achieve strategic goals, ensuring successful operations and continued growth.

Scott has a strong background in progressive accounting, financial reporting, budgeting, financial analysis and financial vendors in addition to more than 15 years of experience in the non-profit sector. Scott holds his BBA in Accounting from Emory University and MBA from DePaul University in Chicago.

 
David Loveday
Global  Government Affairs Director

David Loveday, a veteran public affairs and political professional, has overseen WQA’s Government Affairs Department since 2007. He brings to WQA a vast base of expertise gained during more than 30 years of experience in the public sector.

David has served as a staff member in the White House, on international delegations and in numerous high-level policy positions. He administered federal disaster assistance to Ethiopia and Sudan in the 1980s and has worked as a senior campaign official on more than ten national and statewide election campaigns.

He also served as a chief spokesman and director of communications staff in the Illinois House of Representatives, communications director for the Chicago-area Regional Transport Authority, and as external affairs director for the nation's second largest tollway system.

David has a bachelor's degree in Communications from the New York Institute of Technology.

 
Tanya Lubner, PhD
Professional Certification & Education Director

Dr. Tanya Lubner has served as WQA's director of Education & Professional Certification since 2005. In this role, she oversees the development of new program areas, creation of educational materials and examinations. 

Prior to joining WQA, Tanya was a sales engineer for a manufacturer of optical spectroscopy instrumentation. 

She holds a doctorate in inorganic chemistry from the University of Wyoming.

 
Stuart Mann, MWS
Sustainability Certification Manager

Stuart Mann combines industry expertise and a passion for protecting the Earth’s ecosystems in his role as leader of WQA’s Sustainability Certification Program.

Stuart has been part of the WQA team since 2010. In 2012, he accepted the newly created position of Sustainability Certification  is responsible for guiding water treatment companies through the sustainability certification process and for developing new product standards that demonstrate best practices for environmental sustainability and corporate social responsibility.

Mann holds a bachelor’s degree in Psychology from the University of Wisconsin–Madison and a master’s degree in Environmental Management & Sustainability from the Illinois Institute of Technology (IIT), where he also served as Communications Manager for the Office of Campus Sustainability.

 

Jacqualine Price Osafo, CAE
Membership and Development Director

Jacqualine Price Osafo is the WQA Membership and Development Director. In her role, she responsible for managing all aspects of membership operations and serves as the staff liaison to assigned committees and sections. She is also responsible for developing and implementing strategies to increase corporate sponsorship.

Jacqualine brings a history of more than 20 years of experience with working for associations. She has served as the Director of Membership Services and Customer Care for an association, and during her tenure helped increase membership by 97 percent. She managed a membership budget that represented 20 percent of the association’s revenue. She was a member of the leadership team where she contributed to the overall association’s strategic initiatives. Jacqualine’s background also includes the coordination, and management of educational programs and exhibits in Asia, Europe, and South America. 

She holds a Bachelor of Arts degree in Early Childhood Education from DePaul University and is a Certified Associate Executive (CAE).

 

LyNae Schleyer
Meeting Services Director
LyNae Schleyer joined WQA in 2018 as Meeting Services Director. She is responsible for planning and implementing WQA’s major events including our annual Convention, Mid-Year Leadership Conference and our Gold Seal Forum.   
 
LyNae has extensive experience with planning association conferences and events. She is a Certified Meeting Professional who previously worked with the National Automatic Merchandising Association (NAMA) in Chicago. 
 
Eric Yeggy
Technical Affairs Director

Eric Yeggy plans and coordinates the activities of the Technical Affairs department as well as the WQA Water Sciences Committee, which is charged with tackling the technical challenges facing the drinking water treatment industry. Additionally, Eric serves as the Scientific Consultant for the Water Quality Research Foundation (WQRF) and plays a key role in review and prioritization of research proposals. Eric has been part of the WQA team since 2009 and has since led the development of new industry standards for Sustainability of Water Treatment Products, and industry performance standards for Electrochemical Water Treatment Systems.

Eric holds a Bachelor’s degree in Chemistry from the University of Northern Iowa and began his career in the environmental testing industry. As an analytical chemist in the testing industry, he brings a wealth of knowledge to WQA, including gas chromatography, mass spectroscopy, inductively coupled plasma analysis and numerous other techniques used to test waste water, soil, drinking water, consumer products and industrial materials.

   INTERNATIONAL OPERATIONS
  Sam De Laender
International Operations – London, UK

Sam De Laender is an experienced professional certification audit manager. As an independent contractor based in Europe, he serves as the WQA representative for international operations. Sam is responsible in further developing and implementing WQA's international operations in the areas of international membership, product certification, international events and trade shows.

Sam holds a master's degree in Engineering from the University of Leuven, Belgium. Prior to joining WQA, he served as an auditor for product certification at NSF International in Brussels, Belgium, and as audit manager for Europe, Middle East and Africa.

 
H.S. Choi
South Korea Operations – Seoul

H.S. (HeungSoon) Choi serves as an independent contractor for WQA's operations in South Korea, Taiwan and Japan. Working as an independent contractor based out of Seoul, H.S. also performs factory inspections on behalf of WQA's Gold Seal Product Certification Program and works to increase awareness of WQA Membership, Product Certification and Professional Certification.

Prior to representing WQA, H.S. worked as.a business development manager for Underwriters Laboratories in South Korea. At UL he worked with public industry organizations and grew the company's testing, inspection and certification business. H.S. holds a bachelor's degree in Electrical Engineering from HanYang University, in Seoul, South Korea.

 
Vaneet Gupta
Country Manager - India

 

Vaneet Gupta represents WQA as country manager for India. Vaneet is responsible for representing WQA in India by developing business, conducting audits and acting as our client and member contact for the India market.  

Vaneet has an extensive water and water treatment industry background. He holds a Bachelor’s degree in Mechanical Engineering from Dr. Harisingh Sagar University, MP, India, as well as a Masters of Business Administration from the Centre for Management Development, Modinagar, UP, India.