News Releases

AWWA CEO David LaFrance to speak at WQA Convention & Exposition

David LaFrance to join roundtable discussion at Opening General Session

LISLE, Ill. – The Water Quality Association (WQA) is pleased to announce that David LaFrance, the Chief Executive Officer of the American Water Works Association (AWWA) will be a featured speaker at the Opening General Session of the 2018 WQA Convention & Exposition in Denver, CO on March 27, 2018.

“We are delighted that David will be able to join us for an insightful discussion on issues that affect both of our associations,” said WQA Executive Director Pauli Undesser. “David is well-respected within the water industry, and can share important insights with our members and exhibitors.”

AWWA is the largest organization of water professionals in the world. Its more than 51,000 members include more than 4,100 utilities throughout North America and beyond.

“I look forward to addressing attendees at the WQA Convention,” LaFrance said. “While we may be focused on different aspects of water treatment, we share a common bond and purpose in providing quality water for everyone.”

The WQA Convention takes place over four days, March 26 – 29, 2018 at the Colorado Convention Center. The Opening General Session also features keynote speaker Ross Shafer, six-time Emmy-winning comedian and best-selling author of Nobody Moved Your Cheese.

For more than 40 years, the WQA Convention has been the signature event of the water treatment industry, connecting dealers, manufacturers and consultants with the latest in trends, research, education and networking opportunities. In 2017, 56 countries were represented among the more than 3,000 attendees of the WQA Convention & Exposition in Orlando.

Education tracks include Business Operations with topics such as recruitment and retention, empowering employees for greater engagement and managing online reviews. A full day Business Operations Boot Camp takes place on March 25th, the day before the Convention opens. A separate registration is required to attend the Boot Camp.

Other sessions include commercial applications designed to help attendees understand the sub-sectors of the commercial water treatment market, residential applications, water treatment technologies and regulatory changes affecting the industry.

Attendees and exhibitors can register for the event at Sponsorship opportunities are available. WQA members receive a 50 percent discount on Program and Buyer’s Guide advertising. For more about WQA Membership, visit

WQA is a not-for-profit trade association representing the residential, commercial, and industrial water treatment industry. Since 1959, the WQA Gold Seal certification program has been certifying products that contribute to the safe consumption of water. The WQA Gold Seal program is accredited by the American National Standards Institute (ANSI) and the Standards Council of Canada (SCC).

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