News Releases

Water Quality Association displays “Report IP Theft” button to battle counterfeit water filters

Online sales make it difficult to identify and seize phony products

LISLE, Ill. – The Water Quality Association is calling attention to the growing problem of counterfeit water filters by joining forces with the National Intellectual Property Rights Coordination Center (IPR Center). WQA now displays the “Report IP Theft” button and its link to the IPR Center as tool to report IP theft and trade law violations while also serving as a deterrent to anyone contemplating brand infringement.

“We have seen mounting evidence of counterfeit water filters being sold online every day,” said WQA Executive Director Pauli Undesser. “These products may appear to be identical to those sold by legitimate manufacturers, but there’s no way to know if they actually work.”

Not all counterfeit or deceptively labeled filters are intercepted before they reach local stores or are delivered to homes. Many replacement filters are purchased online, making efforts to identify and seize the phony products very difficult.

“We have been working with the Association of Home Appliance Manufacturers (AHAM) which started a “Filter it Out” campaign ( as well as online retailers and law enforcement to remove the filters from the marketplace,” Undesser said. “But we also feel it’s important for consumers to understand the problem and help act to address it,” Undesser said.

The “Report IP Theft” button is credited with helping to generate thousands of leads referred to industry and law enforcement each year.

WQA is a not-for-profit trade association representing the residential, commercial, and industrial water treatment industry. Since 1959, the WQA Gold Seal certification program has been certifying products that contribute to the safe consumption of water. The WQA Gold Seal program is accredited by the American National Standards Institute (ANSI) and the Standards Council of Canada (SCC).

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