News Releases

Water Quality Association marks second year of Business Excellence program
Designation calls attention to company’s commitment to values and high standards

LISLE, Ill. (June 21, 2018) – The Water Quality Association is entering a second year of its Business Excellence program after recognizing 35 member companies in the inaugural year. Business Excellence calls attention to a company’s top performance within the industry and a commitment to high values and standards.

“We were proud to be able to single out these high-performing companies who took the steps to qualify for this honor,” said WQA Executive Director Pauli Undesser.  “Consumers looking for help in improving their water quality can benefit by seeing who has made the extra effort to ensure that they have properly trained and certified staff and sell certified products.”

WQA’s Business Excellence program features a gold-trimmed logo to visually underscore a company’s commitment to the program.  Business Excellence companies also have gold stars next to their names and top ranking in WQA’s online directory so consumers can see the industry’s excellent businesses at a glance.

 For a water treatment provider or manufacturer to earn this distinction, it must meet the following qualifications:

  1.         WQA Member company in good standing

2.         Sell or manufacture one or more Certified Products

3.         Have at least one Certified Professional on staff

 Business Excellence companies can renew their participation in the program yearly, as long as they continue to meet the requirements. In addition to being able to display the logo on marketing materials and in the online listing, Business Excellence members receive customizable news releases; recognition on the WQA website, newsletter and social media; and special recognition at the WQA Convention & Expo.


WQA is a not-for-profit trade association representing the residential, commercial, and industrial water treatment industry. Since 1959, the WQA Gold Seal certification program has been certifying products that contribute to the safe consumption of water. The WQA Gold Seal program is accredited by the American National Standards Institute (ANSI) and the Standards Council of Canada (SCC).