News Releases

WQA Business Boot Camp speakers lineup announced
Industry leaders to help attendees ‘Create the Vision’ at March 31 event

Ill. (December 10, 2019)  Water industry and outside experts in leadership, human resources and business management will engage attendees of the third annual WQA Business Boot Camp in learning how to “Create the Vision” for a successful water treatment business. Aimed primarily at dealers, this intensive one-day business operations workshop is scheduled for 7:30 a.m. to 4 p.m. Tuesday, March 31, at the Orange County Convention Center in Orlando.

“Whether you are new to the industry or an experienced professional, attendees from across the water treatment industry will walk away with new skills and tools they can immediately put to use to build their businesses,” said Tom Bruursema, WQA’s Associate Executive Director of Member & Public Engagement. “We’re arranging time for attendees to share ideas with each other in addition to learning from experts so that all participants gain solid, practical, proven ideas for developing their vision for their companies.”

This year’s presenters have decades of business experience, from both inside and outside our industry. They include:

  • Candice Wentling, MWS, director of Certified Action, a business advisement and training company, who will discuss “Leadership Lessons: Articulate Your Passion.” 

  • Jeff Kortes, founder of Human Asset Management LLC, which helps organizations to recruit, engage, develop and retain talent, on “Hiring and Retention: Find the People First.”

  •  Doug Ramer, MWS, CWR, Human Resources Director at Martin Water Conditioning, who will speak on “How to Onboard Your Employees: Training Materials, Teaching Professionalism.”

 Boot Camp is being held the day before the start of the 2020 WQA Convention & Exposition, which is expected to draw more than 3,000 water quality industry professionals from around the world to Orlando April 1-3. Attendees can register for Boot Camp at the same time they register for Convention.


WQA is a not-for-profit trade association representing the residential, commercial, and industrial water treatment industry. WQA’s education and professional certification programs have been providing industry-standardized training and credentialing since 1977.  The WQA Gold Seal certification program has been certifying products that contribute to the safe consumption of water since 1959. The WQA Gold Seal program is accredited by the American National Standards Institute (ANSI) and the Standards Council of Canada (SCC).

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