News Releases

WQA announces new leadership roles in Membership
Changes designed to foster greater member engagement

LISLE, Ill. (June 3, 2020) – The Water Quality Association has announced two leadership changes in the Membership department: Marketing & Communications Director Wes Bleed has been named to the new and expanded role of Membership, Marketing & Communications Director, and Heather Duve becomes the new Membership and Development Associate Director. The changes are effective immediately.

“We’re very pleased to welcome Wes and Heather to new roles on WQA’s leadership team,” said Tom Bruursema, WQA’s Associate Executive Director of Member & Public Engagement.  “Both are already key team members at WQA, and their collaboration will foster even greater member engagement and services to our more than 2,500 member companies.”

Bleed joined WQA in 2016 and has led the association’s overall marketing and communications strategy, web site content, social media strategy, podcasts, advertising and promotion of all WQA programs and services. He has played a key role in the annual WQA Convention & Exposition, producing the Opening General Session and the program guide. In his new role, he will have expanded responsibilities for directing and administering the Membership Department.

Bruursema said Bleed was selected for the new role because of his overall leadership skills and experience, his demonstrated strategic and creative abilities in delivering member value, benefits and sales initiatives, and his high level of existing engagement with WQA’s members, prospective member industries and key industry stakeholders. 

Duve, who joined WQA in 2016 as Membership Relations Manager, has contributed to WQA’s membership growth and retention efforts through her leadership of member-focused committees and sections, WQA’s internal customer service program, creation and implementation of the WQA Business Boot Camp and the Business Excellence programs, and the restructuring of member dues and benefits. She has achieved year-over-year record sponsorship participation for WQA events.

In her new role as Associate Director, Duve will take on additional responsibilities such as administering WQA’s membership recruitment and retention programs and supporting members and member committees in establishing membership standards.


WQA is a not-for-profit trade association representing the residential, commercial, and industrial water treatment industry. WQA’s education and professional certification programs have been providing industry-standardized training and credentialing since 1977.  The WQA Gold Seal certification program has been certifying products that contribute to the safe consumption of water since 1959. The WQA Gold Seal program is accredited by the American National Standards Institute (ANSI) and the Standards Council of Canada (SCC).

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