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New WQA Publication, "Getting Smart with Softeners," Encourages Environmental Stewardship

Lisle, Illinois — The Water Quality Association (WQA) is promoting environmental stewardship and resource conservation with the release of a new pocket-sized booklet for consumers and water treatment professionals. Designed to be durable as well as portable, Getting Smart with Softeners features guidance and tips intended promote efficient water-softening practices.

Through this special publication, water treatment industry professionals are encouraged to follow a set of best practices developed by the Association pertaining to the sale, installation and maintenance of residential, self-generating water softeners. These guidelines are intended to help water treatment professionals choose efficient softener technologies and system settings, while also sizing and installing equipment for maximum efficiency. WQA sought advice from the most respected professionals in the industry and turned to current scientific research in developing these guidelines.

Consumers will benefit from the extensive set of tips to help them avoid the waste or excessive usage of water in every area of the home, including the kitchen, bathroom, basement and yard. Each tip is labeled under one of three categories—“quick fixes,” “smart upgrades,” or “great investments”—to help guide the consumer in making changes that fit their budget and living situation.

“We have a responsibility as citizens and members of the business community to do our work with a constant awareness of the people and environment around us,” said Pauli Undesser, WQA deputy executive director. “Now more than ever—in the face of increasing water salinity and the threat of water scarcity—we need to employ best practices, as well as, educate customers that we can help protect them and the environment.”

Getting Smart with Softeners is available for free download [PDF] and accessible as a digital flipbookPrint samples may be obtained by contacting Daniel LeBlanc at, and content questions may be directed to Kimberly Redden at

  • New WQA Publication Encourages Environmental Stewardship